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Data-backed tools to help you make smarter marketing decisions. Free, no sign-up required.

€2M+
Ad Spend Managed
15+
B2B & B2C Clients
3x+
Avg. Client ROAS
3
KPIs that actually matter

ROAS Calculator

20.000 €
€5k€250k
50.000 €
€10k€1M
25%
10%50%

Current ROAS: 2.50x

Additional Monthly Revenue

0 €

Improved ROAS

Developing

0.00x

Industry avg: 4.5x

Projected Annual Impact

0 €

Additional revenue over 12 months

Cost Comparison

ROI-WORKS€2.5k-€7.5k
In-house€15k-€25k

Save up to 70%

ROAS (Return on Ad Spend) measures how much revenue you generate for every euro spent on advertising. A ROAS of 0.00x means you earn €0.00 for every €1 invested in ads.

These projections are based on industry averages and our track record with similar companies. Actual results may vary based on your specific situation.

Performance Marketing Basics

Why These Metrics Matter

ROAS: Your #1 Metric

Return on Ad Spend tells you how much revenue you generate per euro invested. A ROAS of 4 means: €1 in, €4 out. Without this, you're optimising blind.

CPA: What a Customer Actually Costs You

Cost per Acquisition shows the real price of a new customer, across the full funnel: click → lead → close. Knowing only your CPC means you're only seeing half the picture.

Right budget = more performance

Too little budget blocks learning phases. Too much burns cash. Our budget tool gives you an industry-specific recommendation based on your target ROAS.

Performance Marketing Tools for Google Ads, Meta & LinkedIn

Whether you're running Google Ads, Meta campaigns, or LinkedIn: ROAS, lead costs, and budget allocation are the three metrics that determine success or failure. Our free calculators help you set realistic targets before you invest. No account, no email, no overhead.

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